Photovoltaic Power Generation Business Model
Jan 29, 2023
The advantages of household photovoltaics are low threshold, high cost performance, and direct consumption of nearby power generation; the disadvantage is that it is difficult to operate and manage a large number of users. At present, there are four types of business models in my country's household photovoltaic industry: distributors, system integrators, national platforms and leasing.
1. Dealer model
Distributors can be generally divided into two categories according to the type of enterprise. The former is a first-tier photovoltaic company with strong enough competitiveness. It usually sets up its own household photovoltaic business department, and takes independent listing as the standard. It has several major regional centers and branches in various provinces. The dealers and the parent company are relatively independent. cooperation relationship. The latter is a second- and third-tier photovoltaic brand, with the main target market being the region where the company's headquarters is located and spreading outward.
2. System Integrator Model
Most of them evolved from the dealer model, but this model has stronger self-owned brand awareness, market sales motivation and organizational expansion impulse, with a relatively high market share and market vitality, and has obvious advantages in the regional market. Some distributors have the installation and construction technology, have mastered the delivery channels, and can identify the quality of household photovoltaics. After further deepening, they have formed a system integration model.
3. National platform model
Literally speaking, it is to build a national platform, supply photovoltaic power generation system products with price competitiveness, and even provide financial services such as loans and insurance to users, and complete all work except market development and installation and construction. The agents of the national platform model face the national market. Due to the risk of hoarding goods, the national platform model avoids this risk, but directly adjusts the products from the platform and supplies them to users.
4. Leasing mode
The leasing model has been developed for the longest time. To operate and develop business in different regions, photovoltaic enterprises find a team with better local resources and interpersonal network strength, cooperate with them, and carry out market development and installation construction.
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